Tehran(Bazaar): Anthony James, Founder &CEO, InfluencerActive in interview with Bazaar News Agency said: the influencer marketing industry will grow to $15 billion by 2022 and 90% of survey respondents said they believe influencer marketing is an effective form of marketing.
Following is the full text of the interview:
Bazaar: First of all, please, as the CEO of this startup platform InfluencerActive, tell us about your activity?
James: I have worked for nearly 30 years, on four continents, with organizations of all types and sizes to learn the art of leadership, influence, and technology disruption. The digital marketplace makes it easy for marketing leaders, brands, and agencies to work with influencers, giving them a direct line of communication and a simple process for integrating them into a campaign to increase awareness and impact. With the InfluencerActive marketplace, B2B and B2C marketers can quickly book an influencer, send the desired media and messaging, and see their content pushed live by the influencer within a matter of hours.
Bazaar:Please explain how the platform works?
James :InfluencerActive, Inc. is the world’s first business influencer digital marketplace, featuring more than 200 highly networked, leading business influencers for B2B and B2C brands. These influencers are spread across 15 countries in the U.S., Asia-Pacific, Latin America, and Europe. The marketplace offers a combined first-level reach of over 20 million people and a network reach of more than 250 million people, numbers that are growing daily as more influencers join the platform. The InfluencerActive digital marketplace is available around the globe.
According to Business Insider, the influencer marketing industry will grow to $15 billion by 2022. Additionally, a recent survey conducted by Influencer Marketing Hub shows that 75% of brands said they intend to dedicate a budget to influencer marketing in 2021, and 90% of survey respondents said they believe influencer marketing is an effective form of marketing.
Consumer-oriented social media channels like Instagram, YouTube, and more recently, TikTok, have been generating engagement for some time, while business-focused influencers have largely flown beneath the radar. On sites like LinkedIn and Twitter, business leaders, executives, coaches, and even CEOs have built networks of influence that regularly reach millions of people around the world. But until now, there has been no easy way for B2B brands to engage and activate business influencers.
“The launch of InfluencerActive will change the influencer marketing game for both B2B and B2C brands, particularly with small businesses and medium-sized enterprises,” James continued. “Our focus is on curating a cadre of ‘hyper-networked’ business people – real professionals who have a vested interest in their professional network and the ability to generate high levels of engagement. As a digital marketplace, we have global scope and our influencers have worldwide reach through their networks of influence. In general, our customers don’t engage our influencers for their local expertise but for their regional and international scale.”
Bazaar:How can it affect influencer marketing?
James :For example , Red Welke, Founder of T-Rex Hammer, who works in the construction equipment industry, said to me, he knew nothing about influencers prior to connecting to InfluencerActive. Their first experience with the platform was absolutely mind-blowing and received hundreds of inquiries almost immediately. The platform delivers amazing value through professional recognition and brand awareness. They will be utilizing InfluencerActive consistently as part of our long-term marketing and growth strategy.
I believe Advertising just doesn’t offer the same value as it once did. Sponsored posts simply take the old ‘interruption marketing’ model and apply it to digital news feeds. But people don’t want to be interrupted. They want context, a story, entertainment, and trust. Our influencers are well-positioned to do that, and our platform is the ideal vehicle for making that happen.”
Bazaar:At the end of interview, Please explain about the cost to be paid by influencers?
James: InfluencerActive is an influencer marketing platform that directly connects brands and businesses with curated and vetted business influencers to create a seamless marketplace for both buyer and influencer to engage. Influencers in the InfluencerActive network have built significant followings over traditional business channels such as LinkedIn and Twitter. Their trusted voices are valued in both the B2C and B2B contexts.
In engaging with influencers through InfluencerActive, business owners can cut through the channel noise and marketing challenges of a fragmented media world. With Influencer Active, engagement is direct between business and influencer, and there is a cost only if an influencer agrees to engage.
The InfluencerActive marketplace can be accessed by any business at: marketplace.influencer-active.com.
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